In 2013, Chinese President Xi Jinping put forward and "21st Century Maritime Silk Road" strategy "Silk Road Economic Zone" construction. Whether it be by land or sea, West Asia have become the "along the way" the only way, it also has become a key node.
Chinese OEMs in "all the way along the" strategy began to further develop the West Asia market, Cummins became the OEMs "good helper", equipped with Cummins engines for construction machinery, vehicles, and generators are sold to local everywhere.
Cummins West Asia to enhance service system, as well as with the local end users to better use the Cummins product, this year March 27, Cummins and Saudi Olayan Group jointly announced the establishment of a 50:50 joint venture in Saudi Arabia, the company Cummins will focus on the distribution business in West Asia.
The new joint venture will integrate and strengthen Cummins in Saudi Arabia, the United Arab Emirates and Kuwait, three of the original distribution business, these three countries account for most of the Cummins West business market share. Earlier, a local distributor of Cummins products by a wholly owned Cummins dealers and sales agents belong to two Olayan. The partnership will expand Cummins operations in the West Asia region, closer to the end customer. Meanwhile, the new platform will provide more employment and training opportunities for local countries.
The new joint venture is expected to be put into operation in the second half of 2016, its supporting facilities are planned to operate independently.
Cummins chairman and CEO of Lamborghini text (Tom Linebarger) said: "Olayan Group in the field of prestigious global distribution, Cummins very pleased to partner with such a company .Olayan Group has many years of operating experience in the local area, this cooperation will not only allow Cummins West Asia have the opportunity to enhance their business, can also provide better service and support our customers. "
Lubna Olayan, CEO of Olayan Finance Company when talking about cooperation, said: "Olayan since 1956 began selling Cummins products, and has always regarded both as a partner after 60 years of cooperation with Cummins, the joint venture can be said to be easily realized. thing. the new company will undoubtedly promote the sales of local products and services, either for ourselves or Cummins, as well as mutual customers are win-win. "
Let's review some of the results at Cummins Power Chinese OEMs, "along the way" strategy made in 2015:
· Equipped with Cummins ISB engine platform and ISL Dragon and Yutong Bus was sold to West Asia;
· Equipped with Cummins QSB and QSM engines XCMG export large excavators Valencia;
Cummins high-horsepower engine N lines and K lines fitted on Chinese OEMs generators and marine engines and other equipment export Valencia;
2.3 Cummins Power 2250kw unit to provide electricity to support Dubai International Airport, more Cummins Power generating units at the same time to be applied to the Saudi oilfield operations.
Cummins West Asia to enhance distribution and service capabilities, will have more resources to ensure the Chinese OEMs to develop West Asia market, so as to jointly enhance the operational capacity in the local market. At the same time, Cummins will continue to seek new go through a global partnership in order to reach more customers.